pitch presentation

step by step of my advert

4A vote booster poster

Abode illustrator notes

• vector-based graphics, not pixel-based. this is clearer, sharper. easier to manipulate.
• pencil- freehand shapes.
• selection tool:scale up, scale down, rotate, distort, markers.
• direct selection tool- brings up anchor.
• points and paths: allow you to manipulate vector graphics. handlebars help you move things.
• pen tool- to add/ take away anchor points.
• colour fill and stroke: on top tool bar
• you can use the stroke site button to change thickness of your lines/font.
• colour guide helps you with you colour scheme.
• use layers to give you more control. lock layers to protect them ( gradient tool is useful)
• text tool- add outline.
• create outlines- right click on selections of direct selection tool( text). this allows you to manipulate the text further.
• save the text/graphics as an ai file then export it as a png file, save as hight quality.

Rules and regulations of an advert

When you want to promote something using an advert you have to consider placement, timing and content also you have to consider age appropriate adverts.

Chose to focus around the brand image and associative benefits instead of those aligned with consumption.

In the United Kingdom, advertising content regulation is governed by the Advertising Standards Authority whereas in the UK most forms of outdoor advertising such as the display of billboards is regulated by the UK Town and County Planning system. Currently the display of an advertisement without consent from the Planning Authority is a criminal offence liable to a fine of £2500 per offence. All of the major outdoor billboard companies in the UK have convictions of this nature.

The Consumer Protection from Unfair Trading Regulations mean you can’t mislead or harass consumers by, for example:

·         Including false or deceptive messages
·         Leaving out important information
·         Using aggressive sales techniques

All marketing and advertising must be:

·         An accurate description of the product or service
·         Legal
·         Decent
·         Truthful
·         Honest
·         Socially responsible (not encouraging illegal, unsafe or anti-social behaviour)

1. 
   

purpose for our campayn

The purpose for our campaign is to get more people to sign up to vote and vote in the next election. Our target audience are young adults ranging from the age of sixteen plus who are new to voting or who do not vote because they see no point in voting or signing up to vote. Our primary target audience are people who are not native speakers that know limited English and do not understand English politics. Our secondary audience are teenagers who are new to voting and do not understand how voting and politics work. The platform we will use is a print billboard that will be shown on motor ways and near local schools and colleges.

pitch presentation