Rules and regulations of an advert

When you want to promote something using an advert you have to consider placement, timing and content also you have to consider age appropriate adverts.

Chose to focus around the brand image and associative benefits instead of those aligned with consumption.

In the United Kingdom, advertising content regulation is governed by the Advertising Standards Authority whereas in the UK most forms of outdoor advertising such as the display of billboards is regulated by the UK Town and County Planning system. Currently the display of an advertisement without consent from the Planning Authority is a criminal offence liable to a fine of £2500 per offence. All of the major outdoor billboard companies in the UK have convictions of this nature.

The Consumer Protection from Unfair Trading Regulations mean you can’t mislead or harass consumers by, for example:

·         Including false or deceptive messages
·         Leaving out important information
·         Using aggressive sales techniques

All marketing and advertising must be:

·         An accurate description of the product or service
·         Legal
·         Decent
·         Truthful
·         Honest
·         Socially responsible (not encouraging illegal, unsafe or anti-social behaviour)

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