The audience
- Demographics- jicnars -> measure if social class, income and occupation. C1 and c2 cover most people.
- There are a number of problems with this scale. It is still very common.
- Media research/ market research companies use jicnars as a very valuable tool.
- Before new media products are created. Research companies carry out research into audiences.
- They need ways of categorising the audience.
- Jicnars is a demographic method of measuring/ categorising audience.
- Demographics- factual measures of audience to put them into groups includes- social class (A-E), sex/gender, age, geographical locations, ethnicity, faith/religion, disability, sexuality.
Lifestyle profiling
Categorises audience in terms of hobbies, interests,
lifestyle, products consumed.
There are new lifestyle groups emerging through social
networks.
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