Into audience
Primary=research you do yourself
Quantitative (facts, data figures) and qualitative(opinions, attitudes, ideas)
Surveys, questionnaires- open and closed
Open questions is one with lots
of possible answers limited amount
of answers (check boxes)
Open- generates qual data
Closed- generates quant data
Sample size number of people that
you research and do they represent you target audience
Quantitative methods this
includes in a questionnaire
Also interviews reasons,
motivations
Focus groups are probably the
most popular type of media research.
A group discussion with members
of the target audience. Less than 10.
Video recorded. Very open ended
Usually involves showing initial
advertising ideas
All methods are useful,
questionnaires- early stages of research. Focus groups- more detailed ideas.
In questionnaires first few
questions must establish demographic data- age, gender, ect
The questionnaire our group designed asked a range of people about their knowledge about the voting system and for those who are cannot speak English and how they felt overall. The main feedback we understood was people (non- English speak) felt they had no right and felt intimidated by the voting system when voting by others. This showed the reason we decide to target this audience, because 51 percentage of the UK speak no English and 25% vote. This represent a huge part of the UK residents are non- English that vote without knowing what they are voting for. Their questionnaire showed Muslims were the huge apart of the percentage for people who wants to vote and are non-English speakers and following by Eastern European. The feedback we received from our interviews were a variation between yes and no when we asked if 16 years old considered voting, reasons being; the majority didn’t know enough about politics and that it isn't in their interests or priorities.
The questionnaire our group designed asked a range of people about their knowledge about the voting system and for those who are cannot speak English and how they felt overall. The main feedback we understood was people (non- English speak) felt they had no right and felt intimidated by the voting system when voting by others. This showed the reason we decide to target this audience, because 51 percentage of the UK speak no English and 25% vote. This represent a huge part of the UK residents are non- English that vote without knowing what they are voting for. Their questionnaire showed Muslims were the huge apart of the percentage for people who wants to vote and are non-English speakers and following by Eastern European. The feedback we received from our interviews were a variation between yes and no when we asked if 16 years old considered voting, reasons being; the majority didn’t know enough about politics and that it isn't in their interests or priorities.
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