Abode illustrator notes

• vector-based graphics, not pixel-based. this is clearer, sharper. easier to manipulate.
• pencil- freehand shapes.
• selection tool:scale up, scale down, rotate, distort, markers.
• direct selection tool- brings up anchor.
• points and paths: allow you to manipulate vector graphics. handlebars help you move things.
• pen tool- to add/ take away anchor points.
• colour fill and stroke: on top tool bar
• you can use the stroke site button to change thickness of your lines/font.
• colour guide helps you with you colour scheme.
• use layers to give you more control. lock layers to protect them ( gradient tool is useful)
• text tool- add outline.
• create outlines- right click on selections of direct selection tool( text). this allows you to manipulate the text further.
• save the text/graphics as an ai file then export it as a png file, save as hight quality.

Rules and regulations of an advert

When you want to promote something using an advert you have to consider placement, timing and content also you have to consider age appropriate adverts.

Chose to focus around the brand image and associative benefits instead of those aligned with consumption.

In the United Kingdom, advertising content regulation is governed by the Advertising Standards Authority whereas in the UK most forms of outdoor advertising such as the display of billboards is regulated by the UK Town and County Planning system. Currently the display of an advertisement without consent from the Planning Authority is a criminal offence liable to a fine of £2500 per offence. All of the major outdoor billboard companies in the UK have convictions of this nature.

The Consumer Protection from Unfair Trading Regulations mean you can’t mislead or harass consumers by, for example:

·         Including false or deceptive messages
·         Leaving out important information
·         Using aggressive sales techniques

All marketing and advertising must be:

·         An accurate description of the product or service
·         Legal
·         Decent
·         Truthful
·         Honest
·         Socially responsible (not encouraging illegal, unsafe or anti-social behaviour)

1. 
   

purpose for our campayn

The purpose for our campaign is to get more people to sign up to vote and vote in the next election. Our target audience are young adults ranging from the age of sixteen plus who are new to voting or who do not vote because they see no point in voting or signing up to vote. Our primary target audience are people who are not native speakers that know limited English and do not understand English politics. Our secondary audience are teenagers who are new to voting and do not understand how voting and politics work. The platform we will use is a print billboard that will be shown on motor ways and near local schools and colleges.

pitch presentation

Task 2b primary research

Into audience

Primary=research you do yourself

Quantitative (facts, data figures) and qualitative(opinions, attitudes, ideas)

Surveys, questionnaires- open and closed

Open questions is one with lots of possible answers        limited amount of answers (check boxes)

Open- generates qual data

Closed- generates quant data

Sample size number of people that you research and do they represent you target audience

Quantitative methods this includes in a questionnaire

Also interviews reasons, motivations

Focus groups are probably the most popular type of media research.

A group discussion with members of the target audience. Less than 10.

Video recorded. Very open ended

Usually involves showing initial advertising ideas

All methods are useful, questionnaires- early stages of research. Focus groups- more detailed ideas.

In questionnaires first few questions must establish demographic data- age, gender, ect

The questionnaire our group  designed asked a range of people about their knowledge about the voting system and for those who are cannot speak English and how they felt overall. The main feedback we understood was people (non- English speak) felt they had no right and felt intimidated by the voting system when voting by others. This showed the reason we decide to target this audience, because 51 percentage of the UK speak no English and 25% vote. This represent a huge part of the UK residents are non- English that vote without knowing what they are voting for. Their questionnaire showed Muslims were the huge apart of the percentage for people who wants to vote and are non-English speakers and following by Eastern European. The feedback we received from our interviews were a variation between yes and no when we asked if 16 years old considered voting, reasons being; the majority didn’t know enough about politics and that it isn't in their interests or priorities.

Task 2a secondary research

Secondary research |Create Infographics

Task 2 audience research classifying

The audience

• Demographics- jicnars -> measure if social class, income and occupation. C1 and c2 cover most people.
• There are a number of problems with this scale. It is still very common.
• Media research/ market research companies use jicnars as a very valuable tool.
• Before new media products are created. Research companies carry out research into audiences. 
• They need ways of categorising the audience.
• Jicnars is a demographic method of measuring/ categorising audience.
• Demographics- factual measures of audience to put them into groups includes- social class (A-E), sex/gender, age, geographical locations, ethnicity, faith/religion, disability, sexuality.

Lifestyle profiling

Categorises audience in terms of hobbies, interests, lifestyle, products consumed.

There are new lifestyle groups emerging through social networks.

Task 1b

controversial advert analysis

advert analysis

Controversial adverts: campaigning adverts

Controversial adverts: campaigning adverts

Campaigning adverts are about raising awareness: social problem/issue/charity/health & safety issue message/ environment/ democracy/voting/ politics.

Reasons for campaigning adverts:

Changes our minds/ views

Support campaign

Donating money

Get involved

Stay safe

Conservative “go home” advert-July 2013

What techniques are being used?

Handcuffs- jail, prison, arrest. Tagline: in the UK illegally. Branding- home office logo

Rhetorical questions to draw the audience in. facts and figures”106 arrests in your area” 2^nd person. Home- you do not belong here=isolation “advise/help”- insincere

Why was the campaign banned?

The campaign was banned because the party activists and MPs, a senior Lib Dem source said the party's ministers would call for the posters to be withdrawn: "Ministers will be pushing for this to be stopped – it is not Lib Dem or coalition policy." It is offensive and puts immigrants all in the same group and the government are seen as agreeing with racist groups.

Does not distinguish legitimate/illegal immigration.

Underlying racist message- encourage hate crime. Suggest governments support EDL etc.

Not sanctioned by all of government- liberal democrats.

How effective do you think it was at reaching its target audience?

Illegal immigrants- target audience

More fearful: this is not effective

Language barriers 

Banned Durex advert

                                           

Video link:  http://www.youtube.com/watch?v=tYBZk6Wh0-Y&spfreload=1

A TV ad for durex Play O, a gel for women, depicted the facial expressions of a number of women who were experiencing sexual ecstasy but who appeared to be singing an aria. The ad closed with a pack shot while the voice-over said "Feel like never before. durex Play O. Pleasure enhancing gel for women. durex play. All you need".

The ad was cleared by Clearcast with a post-11pm timing restriction.

Channel 4 explained that the ad had been broadcast after 10pm during Gordon Ramsey's F Word and during Derren Brown Presents the 3D Magic Spectacular. They said their aim was not to offend viewers, and they took measured decisions when deciding to schedule ads outside of Clearcast's recommendations.

Channel 4 explained that in scheduling the Durex ad before the recommended 11pm restriction, they had taken into account the subject matter and content of the programmes, as well as their audience index. They considered that Gordon Ramsey's F Word was of an adult nature, containing strong language and sexual innuendo, and that viewers of that programme would not be offended by the ad. Channel 4 provided audience index figures for both programmes.

Not upheld

The ASA noted that the viewers saw the ad after 10pm but were of the opinion that it was unsuitable for broadcast at any time. We acknowledged the viewers' concern, and appreciated that advertisers and broadcasters needed to be aware of the sensitive nature of ads for this type of product. We considered that this ad was not overtly graphic, contained no explicit material and was unlikely to cause offence, provided it was scheduled appropriately.

We understood that the post-11pm scheduling restriction applied by Clearcast would have helped to avoid exposure to viewers under the age of 12 years. We noted, however, that Channel 4 had broadcast the ad shortly after 10pm in the first instance and shortly after 10.30pm in the second instance. We checked the audience index figures for those ad breaks in the relevant programmes, and noted that they did not attract a significant proportion of younger viewers, and concluded that neither programme had demonstrated a particular appeal to younger children.

Although the ad was broadcast by Channel 4 earlier than Clearcast's scheduling advice, in consideration of the child audience index figures for the ad breaks and surrounding programmes, we considered that it had been scheduled appropriately and was unlikely to cause offence to viewers.

We investigated the ad under CAP (Broadcast) TV Advertising Standards Code rule 6.1 (Offence) and 7.4.7 (Use of scheduling restrictions) and Rules on the Scheduling of Television Advertisements rule 4.1.1 (Particular separation of advertisements and programmes and 4.2.3 (Treatments unsuitable for children) but did not find it in breach.